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StarTribune

During a difficult year and a bruising divorce, marketer and fashionista Sarah Edwards silenced her phone and picked up a paintbrush.

The resulting artworks — and a fashion line that features them — debut this weekend at an event she dreamed up called Sonder.

But the event doesn't spotlight her paintings alone. Edwards is too good at pulling people in, too skilled at boosting others' brands. So on Saturday, about two dozen artists will be showing their work, taking over the Chambers Hotel in downtown Minneapolis.

Kare 11

MINNEAPOLIS — Standing in front of her paintings, dressed in a bespoke suit made of a material featuring her same artwork, Sarah Edwards appears to have made an unapologetic entrance into the public art world. However, she says she's feeling quite vulnerable.

And though only she and I stood in the gallery room at the Chambers Hotel, Edwards said, "It feels like I'm standing naked in front of a big room of people."

MSP Magazine

Sarah Edwards knows beautiful things can be born out of pain. In fact, that’s why she started painting in the first place.

“I had a really hard year,” Edwards, the CEO of creative marketing studio Some Great People and Fashion Week MN, says. “There wasn’t a lot of joy. And I’ve always loved art, but I haven’t prioritized it, and this year I just started painting again. It turned out to be this great form of therapy I wasn’t expecting.”

Eventually, her loft filled with gigantic pieces of wall art—and clothing made with fabric she had printed with her own designs. She knew she wanted to host an art show, but she didn’t want it to be all about her.